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Our Services

Facility Rentals
Host your next concert, conference, or meeting at one of our many facilities, including the Pan American Center, Aggie Memorial Stadium, athletic fields, parking lots and various other locations on campus. To begin, please complete the request form and a representative from NMSU will contact you shortly with additional information.

Service Request Work Orders & Equipment Rentals
If you need to complete a Service Request Work order or require event-related equipment, please complete our online form and a representative will be in contact with you shortly.

Ticket Office
The Pan American Center Ticket Office is a fully functional ticket management office that provides a complete range of ticketing services. Utilizing the Ticketmaster ticket system, services include computerized event set up, variable ticket printing options, event monitoring and accounting controls.  The Pan American Center Ticket Office is the main ticketing entity for New Mexico State University providing ticketing services for NMSU Athletics, NMSU Special Events, NMSU Aggie Athletic Fund and selected NMSU Performing Arts events.  The Pan American Center Ticket Office is also active in the Las Cruces community by providing ticketing services to several off-campus organizations and as a Las Cruces Outlet for Ticketmaster, and can access and sell tickets to Ticketmaster events in New Mexico, Texas, Arizona, Colorado and Utah.

Guest Services
Guest Services event staff is primarily used for customer service during events held at the Pan American Center and Aggie Memorial Stadium. Duties of Guest Services staff are further broken down into client services, lot attendant, ticket taker and usher. Even though all positions have their individual duties, the primary duty of guest services is to provide guests with the best customer service possible in order to maintain a safe environment and ensure everyone enjoys the event.

Booking & Marketing
Booking & Marketing is the Department that works to bring special events to the Pan American Center, either by dealing with outside promoters to schedule events here or by purchasing events directly.  During the process of booking an event, the Department works with agents and promoters to develop a pricing structure for the show, to put together a media plan to market the show, and to develop estimated costs to stage the show in the Pan American Center. Once events are booked, the Department issues press releases, develops and implements media and marketing plans, and acts as the liaison between band or event publicists and area media.

Operations event staff is responsible for the set-up and tear down of events, among other building preparations. Duties include the set up and tear down of tables, chairs, bike rack, pipe and drape, dressing rooms, stage, lights, sound and video equipment, as well as the Aggie basketball court.  During the event, there are stage hands that handle set changes between acts as well as tech positions that assist with sound and lights, including the “house” lights and spotlights. Certified fork lift drivers are also used for the loading and unloading of stage equipment, court, chairs, parking barriers, etc.

Custodians are responsible for the cleanliness of all of our facilities at all times on a daily basis and during events. Custodial is responsible for the daily upkeep of several venues, team spaces, offices and meeting rooms. During events, custodians are assigned to a zone and are responsible for making sure that it is kept clean throughout the event.  After the event, they clean the venue again after the general public has exited and begin preparing it for the next one.

Digital Billboard Marquee

In recognition of major NMSU events that are of importance to the total University community but not held in the identified venues, (Pan American Center / Aggie Memorial Stadium), one rotation per minute is available. The Office of the President or designee will be responsible for approving posting requests for such major campus events. Examples of major campus events include Commencement, Homecoming, Registration, etc.

Download request form


With quality customer service as our goal, we strive to provide our guests professional service.  We are responsible for ensuring that all of our guests, whether they may be performers, athletes, or patrons, have a safe and enjoyable event experience.


Physical Address:
1810 E. University Ave.
Las Cruces, NM  88003
Phone: 575-646-4413